Tag Archives: Marketing assignments

3-Year Marketing Plan for Omospondia Yefsis

The Context-P.E.S.T.L Analysis Political Although Greece has introduced a number of reforms recently to assist the labor market, it is still experiencing an unemployment rate of 27.3% (2013) and minimum wage reductions between 20% and 30%. By 2013 the minimum … Continue reading

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Definition and Analysis of Market Segmentation

Author: Haris Giannopoulos The introduction of the term ‘‘market segmentation’’ was first cited by Wendell Smith in 1956. Smith defined market segmentation as ‘‘ viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, … Continue reading

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